https://www.brightgreenmovie.com/donate daily 0.75 2021-12-12 https://www.brightgreenmovie.com/about-1-1 daily 0.75 2021-11-01 https://www.brightgreenmovie.com/contact daily 0.75 2023-09-03 https://www.brightgreenmovie.com/home daily 1.0 2026-01-10 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/6cf78919-91fe-4c03-b89b-ddf75509b9aa/new+laurels.png Home - “What an evening! I knew it would be controversial but had no idea how much. Congratulations on making a film that will be talked about for a long time.” Orly Yadin, Executive Director, Vermont International Film Festival https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/8c716a60-9cc3-4197-ac9b-b9a1f0293fe0/Screen+Shot+2021-08-13+at+3.48.32+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/206b472a-f0a3-44ae-accd-3bb87a716e38/Screen+Shot+2021-08-13+at+3.49.22+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/64e67b97-cdc9-4100-9a00-ff5735f3af84/Screen+Shot+2021-08-05+at+3.26.41+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/74565a87-c307-42d5-b132-41c31b4562f5/Screen+Shot+2021-08-13+at+4.00.27+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/b4f22e93-5160-4164-bffd-404423f681f3/Screen+Shot+2021-08-05+at+3.07.49+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/61d32cd3-0ca6-425a-ba0b-bc847112e797/Screen+Shot+2021-08-13+at+4.14.46+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/13d38a26-4fe6-4b37-b6ad-f0035a2a2a9d/Screen+Shot+2021-08-13+at+4.12.55+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/2cbfd8cb-40e1-47f2-865d-86f9984da33b/Screen+Shot+2021-09-29+at+2.31.52+PM.png Home https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/a284801a-aff4-4a4d-9128-72278e410573/Screen+Shot+2021-08-13+at+3.50.21+PM.png Home https://www.brightgreenmovie.com/about-1 daily 0.75 2021-11-09 https://www.brightgreenmovie.com/footnotes daily 0.75 2021-11-16 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628189586469-K7OCHMOR91N52TO99KQ5/Screen+Shot+2021-08-05+at+2.52.25+PM.png Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628190494253-YIX2M0AFUA8KUQKKUIJ6/Screen+Shot+2021-08-05+at+3.07.49+PM.png Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628190595292-QP5EEDLKYXFHU902PH6L/Screen%2BShot%2B2021-08-05%2Bat%2B3.04.05%2BPM.jpg Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628190649275-MGEN032LLRVFE1P9YVAY/Screen%2BShot%2B2021-08-05%2Bat%2B2.54.39%2BPM.jpg Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628190944223-YY78YZFJ8PEE8LX4H4M5/Screen+Shot+2021-08-05+at+3.14.36+PM.png Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628191627342-RRHIE03BSAW22RQYXYS8/Screen+Shot+2021-08-05+at+3.26.41+PM.png Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628191659455-GFK76V9NE7OL75UTLX1M/Screen+Shot+2021-08-05+at+3.21.14+PM.png Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1628191868666-61W4KTTUG2AQ34X3L7I5/Screen%2BShot%2B2021-08-05%2Bat%2B3.29.57%2BPM.jpg Footnotes https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1633116769338-RBPS2STNOZITUK5H3Y45/Screen+Shot+2021-10-01+at+3.31.59+PM.png Footnotes https://www.brightgreenmovie.com/press daily 0.75 2023-09-03 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/b29e1368-ba87-4ec3-b8b5-22546735fcb9/Bo+Facebook+Image-focus.jpg Press - Make it stand out Still 8: from Eat More Kale Facebook page https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/d765d355-f584-4377-ae2a-12e6733c312b/AC+POST+Topaz-SharpenAI-focus.png Press - Make it stand out Still 3: Eat More Kale on CNN https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/641c8daa-6db8-4b4c-a727-3095300475f9/bo-75.jpg Press - Make it stand out Still 5: Bo Moore inventory of shirts https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/bf4926ab-d22e-4d7b-b2d4-59d2dda82391/bo-71.jpg Press - Make it stand out Still 4: Bo Moore in his studio https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/7b30f48e-6d7b-482c-a7da-520250d44ba0/bo-58.jpg Press - Make it stand out Still 6: Bo Moore https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/30950a9c-a818-4485-baff-185d5140e7db/bo-29.jpg Press - Make it stand out Still 7: Bo Moore https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/6ecf5c81-6c15-4e25-9614-8b909b5cd3c7/bo-86.jpg Press - Make it stand out Still 9: Bo Moore https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/4de85f9f-9b3f-4496-b622-e14a32a69822/BrightGreen_Central_image2.jpg Press - Make it stand out Still 1: Central Image https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/be8741c8-621d-4b07-a197-fbf743e017f4/Bo+Enders+Statehouse.png Press - Make it stand out Still 2: 2014 Press Conference, VT Statehouse https://www.brightgreenmovie.com/footnotes-1-test daily 0.75 2021-12-10 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/ad0fc6ba-d7d7-43f9-b4c0-baec1dc8a4e3/Screen+Shot+2021-11-11+at+9.28.42+AM.png Footnotes Intro and 1 - “Reasons for Trademarking Eat More Kale”: “Just set up a meeting with a lawyer.” Bo Moore, Eat More Kale Facebook page, January 6, 2011. Image posted: Whole Foods Grocery Bag with Eat More Kale phrase. https://www.brightgreenmovie.com/footnotes-2 daily 0.75 2021-11-15 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/b7d455ac-823c-4d59-9bba-2d92cc0b5e95/Screen+Shot+2021-11-11+at+11.47.57+AM.jpg Footnotes 2 - Bo’s Pro Bono Publicist, Heidi Tringe, in a photo with Governor Jim Douglas and President Barak Obama (2009). Source: VTDigger, “A Lobbyist and a Lawmaker” https://www.brightgreenmovie.com/footnotes-3 daily 0.75 2021-11-15 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/e6f13c44-daf0-4e9d-a63d-a24e68a3d6ab/IMG_0965.jpeg Footnotes 3 - “Deborah Cohn”: The US Commissioner of Trademarks (the top Trademark official at the USPTO) was directly involved in the Eat More Kale application. FOIA documents (image left) revealed a flurry of emails spanning 2012 and 2013 including one in which the Commissioner requests, “Keep me in the loop,” regarding the Eat More Kale trademark application. Another email responding to an Eat More Kale fan has her requesting, “Can I see a copy of the response please?” https://www.brightgreenmovie.com/footnotes-3-1 daily 0.75 2021-12-11 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/0131a6b3-8e7c-4e6a-85ea-bc7c410a89e9/Screen+Shot+2021-11-12+at+3.26.04+PM.png Footnotes 4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brightgreenmovie.com/footnotes-3-2 daily 0.75 2021-12-10 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/ff355c46-2970-452c-a721-8cc19baad1d2/Screen+Shot+2021-11-13+at+9.43.57+AM.png Footnotes 5 - “1200 trademarks”: Gilles Lipovetsky, Logobook, by Ludovic Houplain, essay, page 25, “Some sources estimate that we are exposed to around 1200 logos every day.” (image: USPTO Trademark mascot) https://www.brightgreenmovie.com/footnotes-3-3 daily 0.75 2021-12-11 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/1a6ba480-6065-40f8-bf86-11757f47dec4/Screen+Shot+2021-11-12+at+11.35.48+AM.png Footnotes 6 - “Cottage industry”: Bo Moore to James Lantz, December 29, 2013, “I’m planning on being in this ’til I’m 50.” (Bo made this statement when he was 41). Image source: Burlington Free Press. https://www.brightgreenmovie.com/footnotes-3-3-1 daily 0.75 2021-12-10 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/aa8212a4-9857-4cfc-aa31-3b7c2579fbd1/Screen+Shot+2021-11-13+at+10.18.04+AM.png Footnotes 7 - Foreign-owned companies attacking U.S. small businesses Some of the stories this documentary followed involved foreign-owned companies (such as Virgin) attacking American small businesses. https://www.brightgreenmovie.com/footnotes-8 daily 0.75 2021-12-11 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/659e021a-20b5-4738-b3f4-3d92b254be2a/Screen+Shot+2021-11-13+at+1.36.08+PM.png Footnotes 8 - Illustration of Bo The illustration of Bo seen in this chapter was created by artist Randy Glass who is known for his Wall Street Journal portraits called “hedcuts.” https://www.brightgreenmovie.com/footnotes-3-3-2 daily 0.75 2021-11-15 https://images.squarespace-cdn.com/content/v1/60d7bcf0eb513165be0feb2f/16a08ec5-c843-4fbb-809b-1930faee7d2e/Screen+Shot+2021-11-14+at+8.55.57+AM.png Footnotes 9 - “Media darling”: Eva Sollberger, SevenDays, Stuck in Vermont, November 6, 2014, “Bo took the fight public and has become a Vermont folk hero and a media darling, all while increasing sales of his t-shirts.” Image: A tongue-in-cheek Candidate Generator featuring Bo Moore, SevenDays, June 12, 2015 https://www.brightgreenmovie.com/community daily 0.75 2021-11-16 https://www.brightgreenmovie.com/about-1-2 daily 0.75 2021-12-09